Roku is an extremely popular device that enables you to be able to watch free and paid video content on your television through the Internet. For cable cutters it is a good way to view television content and as someone who uses a Roku device, I can attest to its value.  Unfortunately, scammers are also aware of the ever increasing popularity of Roku and are scamming people when they set up their device or need technical assistance.  In many instances, people attempting to activate their Roku or seeking other tech support  will do a Google or other search engine search for the Roku website, but will be sent to a phony Roku website set up by scammers who manage to manipulate the algorithms used by Google and other search engines to have their phony website appear in the first position or pay for an ad that appears at the top of your search page.  When you go to the phony Roku websites, which look quite legitimate with easily counterfeited logos you are prompted to call a support phone number which will take you to a scammer rather than Roku.  The scammer will require you to make a payment by credit card or debit card to activate your device.  They may also attempt to charge you for setting up a Roku account.


It may be difficult to distinguish a phony Roku website from a phony Roku website.  One good indication is that all legitimate Roku websites have domain names that end in  Another thing you can do to check to see if the website is legitimate is to use where you can find out who actually owns the website you are looking at.  If the Roku website you are on is owned by someone in North Korea, for example, you can be pretty sure that it is a phony website.  Finally, the best news is that there are no charges to activate a Roku device, set up a Roku account or for assistance in setting up your account.  Roku has a webpage with a number of videos which can help you with all of this.

For those of you receiving the Scam of the day through an email, I just want to remind you that if you want to see the ever increasing list of Coronavirus scams go to the first page of the website and click on the tab at the top of the page that indicates “Coronavirus Scams.”  Scamicide has been cited by the New York Times as one of three top sources for information about Coronavirus related scams.

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