Business coaches are people that advise and guide business owners in the operating and growing of their businesses.  They can be quite helpful, particularly to entrepreneurs.  However, scammers posing as business coaches take advantage of trusting business owners by selling worthless services to their unwary victims. I have reported on this scam numerous times in the past, but it is timely again with the FTC’s settlement of charges against the operators of Digital Altitude, LLC who scammed millions of dollars from consumers by falsely promising their victims that they could easily earn thousands of dollars each month if they bought the business coaching services offered.  Digital Altitude woud convince their victims to pay for tiered membership fees in return for information and help in achieving substantial income from an online business.  Digital Altitude told their victims that whty would receive individualized coaching from successful marketers, but instead reacived coaching from unqualified salespeople who spent their time trying to sell their victims more expensive membership levels in the scheme.  Ultimately, few  of the victims made any income from the program.

If you were a victim of this scam, you may be eligible for a refund. For more information about this refund program, click on the FTC Scam Refunds tab in the middle of the first page of There are no fees involved with receiving a refund through this program. Anyone contacting you about this refund program who demands a fee or payment of any kind is a scammer.

Before hiring the services of a business coach, you may want to find out what helpful advice you can get for free through government agencies such as the Small Business Administration.

If you do decide to hire a business coach, you should find out if there are any complaints filed against him or her.  An easy way to do this is to just do a search engine search in which you look up the person’s name with the words “scam” or “complaint” and see what comes up. Also, be wary of paying up front for the services of business coaches before they provide any services.

For those of you receiving the Scam of the day through an email, I just want to remind you that if you want to see the ever increasing list of Coronavirus scams go to the first page of the website and click on the tab at the top of the page that indicates “Coronavirus Scams.”  Scamicide has been cited by the New York Times as one of three top sources for information about Coronavirus related scams.

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