Many of you may not be familiar with the term “Facebook farming”, but  we have all seen Facebook postings urging us to click that we “like”them.  Sometimes it is an emotional appeal to show support for a sick child.  Sometimes it is to show support for a political message. Often what appears to be a  familiar company promises a chance at a substantial prize merely for liking or sharing a post.  One circulating at this time appears to be a post from the company Jayco which makes recreational vehicles.  The post says that Jayco will be giving away a free Jayco RV to someone who likes, shares or comments on the post.  It is a scam.

While some of the postings described above urging people to click on links or share the posting are legitimate, unfortunately sometimes, like the Jayco post,  they are not.  Often they are done to take advantage of Facebook’s algorithms that value the popularity measured by likes and shares which causes the posts to appear on the Facebook pages of more people.  Although the original content liked or shared may appear sincere or entertaining, the scammers who use this technique, which is called “farming,” then are able to change the content of the post to something entirely different from what was originally shared or liked.  This is done for purposes of sending advertising or gathering marketing information, but, at its worst, it  also can be used to send malware infected content that can steal personal information from your computer and use it to make you a victim of identity theft.


So what should you do?  Posts that promise some sort of prize for sharing or liking their post are most likely scams. If you think that the posting of a company offering a contest might be legitimate, you should go to the company’s website to find out if indeed it is legitimate or not.  As for the other farming scams, you may wish to be a bit skeptical before automatically sharing or liking a post. You may wish to even do a little research yourself to find out if the posting is legitimate.    A 2007 photo of a seven year old Pennsylvania girl with Stage IV cancer posing in her cheerleading uniform has been used numerous times for Facebook farming.  Today that girl is a cancer free teenager whose family is understandably outraged that their daughter’s photograph has been abused by scammers through Facebook farming.

For those of you receiving the Scam of the day through an email, I just want to remind you that if you want to see the ever increasing list of Coronavirus scams go to the first page of the website and click on the tab at the top of the page that indicates “Coronavirus Scams.”  Scamicide has been cited by the New York Times as one of three top sources for information about Coronavirus related scams.

If you are not a subscriber to and would like to receive daily emails with the Scam of the day, all you need to do is sign up for free using this link.