The FTC recently settled charges brought against Willow Labs LLC and three other defendants who made and distributed a low-level light therapy device called Willow Curve which the defendants falsely claimed was clinically proven to be able to successfully treat chronic, severe pain and inflammation. The defendants marketed the device which would emit infrared and invisible light through deceptive “native advertising” which is advertising disguised as independent journalism. Under the terms of the settlement, the defendants are prohibited from marketing the device and must pay a substantial fine.
You should be wary of any health care product that is sold exclusively either over the Internet or through mail-order advertisements. The best course of action for any health care product is to ask your physician about the effectiveness of a particular product or program before you consider buying it. This case is also a warning to be wary of journalistic stories about so-called medical breakthroughs which could be merely disguised native advertising.
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