The FTC has settled charges it brought against four individuals and their companies that sold bogus supplements that promised to increase your cognitive abilities.  Here is a link to the FTC’s original complaint.

As a result of the settlement, the defendants must stop marketing the products which had different names including Geniux, Ecel, EVO and Ion-Z.  The settlement also imposed a multi million dollar fine.  The supplements, which sold for between $47 and $57 per bottle, were marketed by the defendants using phony news websites that contained false and unsubstantiated claims as well as citing non-existent clinical studies.  The websites also featured phony consumer and celebrity endorsements.  Among the totally false claims unsupported by scientific evidence were that the supplement could increase memory by as much as 300%, increase IQ by as much as 100% and prevent memory loss.  The ads falsely claimed that scientists referred to the supplements as “Smart Pill ‘Viagra for the Brain.'”  All of these claims were lies and misrepresentations.


The truth is that there are no pills or quick fixes that can dramatically increase your brain power or memory.  You should always be wary of products being  sold that promise to dramatically improve your memory or increase your brain’s efficiency.  Never buy any such product without doing research as to the effectiveness of the product and consulting with your own physician.

If you are not a subscriber to and would like to receive daily emails with the Scam of the day, all you need to do is to go to the bottom of the initial page of and click on the tab that states “Sign up for this blog.”