I have been reporting to you about tech support scams for years.  These scams generally involve pop-ups that appear on your computer screen informing you of a serious, non-existent problem with your computer that requires immediate attention by you and for which you are required to pay money for a service you don’t really need.
Recently the Federal Trade Commission settled tech support scam claims against Global Access Technical Support LLC, Yubdata Tech, Source Pundit LLC, Helios Digital Media LLC, Rajiv Chhatwal, Rupinder Kaur and Narinder Singh.  Under the terms of the settlement, the defendants are banned from marketing and promoting tech support services in the future and are required to pay the FTC more than a million dollars to be used to provide restitution to the victims of the scam.  As details of the restitution program become available, I will report those to you.
In this particular case, the defendants used pop-up ads in the manner I described in the first paragraph of today’s Scam of the day to lure people into calling accomplices in India who represented that they were affiliated with Microsoft and Apple.  They would mislead the victims into thinking there was a problem and charge them for unnecessary remedies.
It is always important to have anti-virus and anti-malware software and keep them up to date with the latest security patches.
It is important to remember that neither Microsoft nor Apple will contact you by way of pop up ads offering tech support for which you will be charged.  It should be noted, however, that Microsoft does regularly issue software security updates, but they do this in automated updates if you have enrolled for this service.  If you receive a pop up ad purporting to be from Microsoft or Apple and have any thought that it might be legitimate, you should merely contact Microsoft or Apple directly at a telephone number you know is accurate to confirm the pop up was a scam.