The Federal Trade Commission and the New York Attorney General have sued the marketers of Prevagen, a dietary supplement touted in television advertisements as being able to dramatically improve the memory of people taking the supplement that sold for as much as $68 for a thirty day supply. According to the complaint filed by the FTC, the marketers based their claims on a study that didn’t even show that Prevagen worked better than a placebo in regard to improving cognitive function.

The FTC and the New York Attorney General are seeking refunds for consumers who purchased Prevagen as well as an injunction against the marketers preventing them from falsely marketing the product.


You should always be wary of products sold that promise to dramatically improve your memory.  Never buy any such product without doing research as to the effectiveness of the product and consulting with your own physician.

I will follow this case and keep you updated as to new developments as they occur.