The recent announcement of the impending release of the new Apple iPhone 5S was greeted with great excitement and anticipation by the public and when the public is intrigued and excited about something so are scammers and identity thieves so it is not surprising that new Apple iPhone 5S scams are already appearing.  One scam involves emails that you receive that appear to come from Apple itself, but, in fact, are from identity thieves who use the impending launch of the new iPhone to pose as Apple and ask you to update your billing address and verify your credit card.  The truth is that the message is not from Apple and the identity thieves sending you this exceptionally accurate-appearing email are just phishing for personal information to use to make you a victim of identity theft.  Another scam that often turns up with the launch of any new product involves an email that you get informing you that you have just won a new iPhone 5S in a contest that you did not enter.  You are directed to a website where you are either prompted to enter personal information used to make you a victim of identity theft or by going to the website you unwittingly download keystroke logging malware that will steal all of your personal information directly from your computer and make you a victim of identity theft.


Apple is not going to contact you to verify your personal information and, in fact, does not ever need some of the personal information requested by identity thieves posing as Apple, such as your Social Security number or date of birth.  If you receive an email or text message seeking you to provide personal information, you can’t be sure if it is legitimate so if you have any thoughts that it might be legitimate, you should independently contact the real company to find out if information is required of you.  You will soon learn that it was a scam.  As for contests in which you have won an iPhone or anything else, it is important to remember that you do not win contests that you do not enter.  Never click on links or download attachments unless you are absolutely sure that they are legitimate and secure.  It is easy to make a counterfeit email, text message or website that looks legitimate.  It is also important to keep your computer, smartphone and tablets up to date with the latest security software.