The name “Pinterest” may not be familiar to you, but it will be. It is a new social media site by which people are able to share or “pin” images of their business logos, business coupons and discounts for marketing purposes to a virtual bulletin board. Viewers can then either indicate that they like the image, comment on the image or re-pin it to their own boards. Pinterest is becoming increasingly popular and as more people are drawn to the site, so are scammers who are using phony postings that are easy to make in an effort to lure victims into being scammed by being routed to the same surveys that the scammer gets paid for in similar Facebooks scams or that trick you into providing personal information used for identity theft or, most seriously, install keystroke logging malware software that harvests all of your computer’s information and makes you a victim of identity theft.
As always, if the offer looks too good to be true, it probably is, so a bit of skepticism is in order. If you are routed to a survey, don’t take it and make sure that you do not enter personal information that could lead ot your identity being stolen. Finally, a bit of prevention is worth a pound of cure, so make sure that your computer security software is up to date and that it includes antiphishing capabilities. Phishing is when you are directed by a scammer to a phony website that purports to be a legitimate website.