The name “Pinterest” may not be familiar to you, but it will be. It is a new social media site by which people are able to share or “pin” images of their business logos, business coupons and discounts for marketing purposes to a virtual bulletin board. Viewers can then either indicate that they like the image, comment on the image or re-pin it to their own boards. Pinterest is becoming increasingly popular and as more people are drawn to the site, so are scammers who are using phony postings that are easy to make in an effort to lure victims into being scammed by being routed to the same surveys that the scammer gets paid for in similar Facebooks scams or that trick you into providing personal information used for identity theft or, most seriously, install keystroke logging malware software that harvests all of your computer’s information and makes you a victim of identity theft.
As always, if the offer looks too good to be true, it probably is, so a bit of skepticism is in order. If you are routed to a survey, don’t take it and make sure that you do not enter personal information that could lead ot your identity being stolen. Finally, a bit of prevention is worth a pound of cure, so make sure that your computer security software is up to date and that it includes antiphishing capabilities. Phishing is when you are directed by a scammer to a phony website that purports to be a legitimate website.
Phishing occurs when an identity thief lures you through a phony email that purports to be from a bank, another legitimate company or even the IRS or other governmental agency to a phony website that looks like the website of that legitimate company, but actually is just a con to entice you into providing personal financial information. Often phishing scams prey upon our fears by telling us that our accounts have been compromised and that if we do not provide verifying information, our accounts will be closed.
Clicking through to the phony websites also carries the risk of unwittingly downloading malware such as keystroke logging programs that once installed on your computer provide the scammer with all of the information found about you on your computer. This information can be used to make you a victim of identity theft or even to empty your bank accounts if you use your computer for online banking.
Never click on a link to a website unless you are totally sure that it is legitimate. Trust me you can’t trust anyone. Even if you receive an email from someone you trust, it may not be from them at all, but rather from someone who has hijacked their email or even if it is from them, they may have, in turn, fallen prey to a scam artist and may be passing along dangerous malware without even knowing it.
Install antiphishing software on your computer to warn you before going to a website that may be tainted. A good, free antiphishing software can be found at www.toolbar.netcraft.com.